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Mood Influencers: Color, Scent, Art and Associations

Friday, 08 January 2016 00:00  by Christina M.


Many products and experiences offer moods, as if they were for sale. Advertisements often list the emotions or experiences that you will embody once you purchase the product. With or without a purchase, can we create moods? And if we can, what is the best approach? A New York art installation “the Museum of Feelings” is a thought experiment blending advertisement and emotional inflection. The exhibit is sponsored by Glade, a Johnson & Johnson company. The company has designed several rooms inducing a wide variety of positive feelings. Elaborate art installations mix visual art, light manipulation, and fragrance elements to create a specific mood.

A columnist with The New York Times commented on the installation and was unable to decide if the aesthetic could truly be achieved with the subtle and not so subtle marketing messages throughout the “museum”. Reports indicate that selfies and social media usage was encouraged, and that museumgoers had the opportunity to buy the feelings in the form of candles and fragrances at the gift shop at the end of the exhibit. Marketing aside, Glade has stumbled upon aesthetics and their strong mood influencing powers. I enjoy looking at a painting and experiences and mood and feelings that it induces. It’s hard to express the serene joy I experienced when I got to see The Starry Night mere inches away from my face, or the sense of comfort I feel when I smell fresh apple pie baking.

The thought of intentional moods and “the Museum of Feelings” brings me to discuss the color(s) of the year. Every year a color is chosen to represent the future and embody the current times by Pantone. This year, two were chosen.

Serenity and Rose Quartz are this year’s choices for the color(s) of the year, and the explanation of the soft hues is an insight on the feelings and moods we associate with color. Explained as a “symbolic color selection” the thoughtfully chosen color names give insight into the mood for the New Year, both in color and emotion:

Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
   –Leatrice Eiseman

I am hopeful that the colors chosen will set a mood that is both symbolic and peaceful. However, I know that not everyone can be influenced by aesthetics in this way. For those that are unable to feel the changes in mood added by the aesthetics, there are treatment options and help. We seek treatment and help when we can no longer control or influence our feelings and moods. For many suffering from PTSD smells, sights, and sounds can be triggers that rush back vivid traumatic memories. For some, feeling peaceful is not as easy as lighting a scented candle. Working through triggers with a therapist helped me see past the triggers and begin to enjoy the sights and sounds that influence my day, for the better. I now enjoy creating spaces with the calm and colorful moods I want to experience, and embracing the things that help me remember positive experiences. Brookhaven Retreat® LLC, provides many options for those suffering from PTSD, depression, anxiety, and bipolar. Brookhaven Retreat® LLC, helps women cultivate the skills they need to influence and take control of their moods and feelings. If you or someone you now needs to regain control of how they feel, please seek professional help and consider the options at Brookhaven Retreat® LLC.

Last modified on Friday, 08 January 2016 06:38

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