It’s hard to ignore the hype surrounding what Time Magazine referred to as, “the biggest change in Barbie’s 57-year history…” as “Mattel releases three new body shapes for the world’s best-selling doll.”
As a former Barbie enthusiast and now, mother of two daughters, this is pretty exciting news to me! I have thought for quite some time that Mattel is missing an incredible opportunity to teach young ladies about diversity. I understand that Barbie needed to remain somewhat the same for the importance of branding, but now at age 57, I’m glad that Mattel has decided to make a significant change! Barbie will now be available in three new body types: Curvy, Tall and Petite.
Time Magazine’s article claims that “The company hopes that the new dolls, with their diverse body types, along with the new skin tones and hair textures introduced last year, will more closely reflect their young owners’ world.” In my opinion, it was long overdue but I am grateful that Mattel has made this decision.